As a practice owner, making changes to the services you offer requires deep thought, analyses of the costs/risks and benefits involved, a good bit of time in some cases, additional education in many cases, and an input of financial capital. That being said, there are many things to consider when it comes to potentially adding on new services to your practices. In this article, I’ll share three reasons why now is a good time for you to consider adding IV nutritional therapy to your practice offerings.
1. There is an increasing interest in wellness-based services among consumers.
Over the past several years, an increasing number of people have been seeking out wellness-based services. In fact, some estimate that the wellness industry is a more than $1.5 trillion market, with annual growth of 5 to 10%. [1] In short, this industry has shown steady growth over the past several years and the evidence suggests that wellness-based services are here to stay.
As their trusted provider, what better person is there for your patients to receive IV therapy from than you and your team? Because your patients already know, like, and trust you, and because you are deeply familiar with their current state of health, you are arguably the best person to create and/or recommend custom IV nutritional therapy prescriptions for them based on their unique health needs.
Additionally, if you do choose to add IV nutritional therapy to your practice, people who are not currently your patients are likely to seek out your services if their current providers do not offer the services that they’re looking for. Those who prefer to get most of their health and wellness-related services under the same roof may even transition from seeing you for IV nutritional therapy to utilizing your other services as well.
2. Diversifying your services enables you to care for your patients more consistently.
The current model of healthcare offers limited preventative services. If we’re being honest with ourselves, we’d have to conclude that most of conventional medicine in the United States is geared toward managing disease. That being said, if most of our efforts are geared toward treating illness, what can be done for patients who aren’t yet sick? How can we help ensure that our patients stay well?
Many patients stop taking medication or adhering to other aspects of treatment when they start to feel better. The same is true with follow-up appointments; in the minds of many patients, if they’re feeling better, following up isn’t necessarily… well, necessary. This often leaves providers wondering about the outcome of their treatment and it definitely isn’t the best for the patient. Patients thrive when there is continuity in the care that they receive.
By diversifying your services and offering more wellness-based therapies (such as IV nutritional therapy), your patients will be more likely to follow up with you, particularly when they understand that the therapies they’re receiving are more prevention-based and/or supportive of their overall well-being, and not so much directed toward treating a particular condition or diseased state. An approach that also seeks to optimize health (rather that treating symptoms of disease alone) gets long-term results, and is superior to an approach that only addresses symptoms as they arise. Of course, this is my opinion and based on my own clinical experience.
3. Adding IV nutritional therapy to your practice provides you with an additional revenue stream.
Adding wellness-based services to your practice isn’t only beneficial to your patients. In fact, in addition to helping patients support optimal well-being so that they can become the very best version of themselves, IV nutrition therapy can significantly add to your bottom line when done and marketed correctly. IV nutritional therapy can really improve the financial outlook of your practice, but it has to be done correctly and in a systematic way.
To learn the business of IV nutritional therapy and gain the clinical knowledge necessary to add IV nutritional therapy to your practice the smart way, click here.
Summary
To summarize, there are many things to consider when it comes to adding new wellness-based services like IV nutritional therapy to your practice. In this article, I shared three reasons why you should consider adding IV nutritional therapy to your practice—(1) there is a growing interest in wellness-based services among consumers, (2) wellness-based services allow you to care for your patients when they’re ill and also help support optimal wellbeing when they aren’t necessarily symptomatic, and (3) IV nutritional therapy can add to your practice’s bottom line.
[1] Callaghan, S., Lösch, M., Pione, A., & Teichner, W. (2021, April 8). Feeling good: The future of the $1.5 trillion Wellness market. McKinsey & Company. https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/feeling-good-the-future-of-the-1-5-trillion-wellness-market.